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Down the Aisles 5: It’s It

August 27, 2010 By: Mai Truong Category: California - The Bay Area, Review of anything not restaurant, sweet snacks and desserts


Two oatmeal cookies sandwiching a scoop of vanilla ice cream, everything encapsulated by a dark chocolate shell.

Chocolate shell with ice cream isn’t really my thing, because stuff breaks and spills, like you’re eating a hamburger and look down and see a salad on the burger’s wrapper, except now the melting ice cream replaces the lettuce and mayo. Oatmeal cookie is another not-my-thing, as it’s just too crumbly. But somehow this combination works.

The chocolate keeps the oatmeal cookies from turning into oatmeal, and the oatmeal cookies are soft and chewy enough that they don’t push ice cream out in the back (as much) when you take a bite. No wonder It‘s survived since 1928. It predates the Golden Gate Bridge by 9 years.


San Fran’s tradition sold in box of three (why 3?) for $3.69 at Safeway.
Oh, regarding health concerns (because that’s a trendy topic these days), It’s It contains no trans fat or high fructose corn syrup. Yippie!

Previously on Down the Aisles: Bubble chocolate bar

DISCLAIMER: I received no free product or monetary gift in exchange for this review.

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