Flavor Boulevard

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Domain fight?

October 25, 2011 By: Mai Truong Category: Chinese, Opinions

Okay so this is sort of interesting. Because it hasn’t happened to me before.

Oct 24: I received an email from YGNetWorldLTD.com informing me that company T (let’s call them T for now) in China has just registered “FlavorBoulevard” as their domain name in China and Asia (flavorboulevard.cn, flavorboulevard.com.cn, flavorboulevard.asia, etc.) and that I needed to contact them if I want to object this and secure my trademark. Okay.

Oct 25: Company T emailed me, saying “We hope your company will not object our application, because this name is very important for our products in Chinese and Asian market. We don’t want your company to use this name in China and Asia, we believe our company will become the legal owner of this name in China and Asia. Even though Mr. [YGNetWorldLTD.com Manager] advises us to change another name, we will persist in this name and permanent registration of this name.”

Now it’s not like my FlavorBoulevard has a huge Chinese market (for the time being? :-P), but:
1. I thought long and hard for this name too, and I’ve used it for 1 year 8 months and 25 days.
2. I don’t want my website to be associated with a Chinese company.
3. “We don’t want your company to use this name in China and Asia”. Doesn’t this sound kinda rude? Dear T Ltd., I don’t want you to steal my blog’s name in China and Asia.

Am I being absurdly greedy?

On second thought, would it be actually better for me and worse for T if they did have flavorboulevard.com.cn? I mean, all those people who forget to type the .cn part would end up on my page, right? So did they not think this through, or am I missing something?

UPDATE (Oct 26): Peter is right, they kindly suggest that I buy the .cn and .asia domains. You bet I won’t.

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